Several years ago, Fulera got off the bus in Accra with her daughter and 10 pesawas to her name. Through a great deal of perseverance and passion, today Fulera is the proud owner of an artisan business that she has operated out of her home since 2008. While the road has not been an easy one, an ever-growing client base and unique artisan designs have allowed Fulera’s business to experience a great deal of growth in the past two years.
Fulera prides herself on her unique designs that are made out of natural materials found across Africa. Traveling as far as Burkina Faso and Mali for leather, seeds, and beads, Fulera has learned to reuse materials left for waste and create environmentally friendly yet fashionable designs. Often traveling long distances with her office carried on her shoulder, a studio to create and display her work is Fulera’s next step in expanding her business. With enough capital, Fulera is hopeful that she’ll be able to open a studio and purchase her own stone and leather cutting machines.
Eagle Women Empowerment Club (EWEC) has helped Fulera become a more confident businesswoman, specifically training her in strategic planning and providing her with valuable networking opportunities. In the true spirit of an Eagle Woman, Fulera’s ultimate mission is to share her design knowledge and skills with other women less privileged than her. A mentor at heart, Fulera hopes she will be able to give other women the opportunity to also be proud, independent businesswomen.
Posted By Josanna Lewin
Posted Jul 7th, 2010
6 Comments
Marilyn NGUEMO
July 7, 2010
Hello Josanna,
Indeed, the profile of Fulera is great!
Her work is a true reflection of her boldness!
My next move is to share her story with the largest number of women.
Cheers,
Marilyn
Josanna Lewin
July 15, 2010
Thanks for reading Marilyn. Take a look at the video of Fulera as well. Let’s spread the Eagle Women around the world!
iain
July 11, 2010
I notice that Fulera is using “waste” materials for some of her handicrafts. Is there some way she could cooperate with Benedicta in Ghana, who makes products out of old drinking straws? There must be a lot of international interest in this: you Fellows might be well placed to find out and tap into it.
Josanna Lewin
July 15, 2010
Iain, I’ll contact you regarding information on Benedicta. That’s a great idea. Fulera is here at the office and I’ll mention the idea to her.