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The Birth of eHomemakers

Maria Skouras | Posted February 11th, 2011 | Uncategorized

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Chong Sheau Ching, known to friends as Ching Ching or C2, is the founder of eHomemakers (eH) and the Salaam Wanita eco-baskets project.  She completed a Master’s degree in international administration in Vermont and held an international career with the United Nations before returning home to raise her daughter in the 1990s.

Back in Malaysia, C2 became the primary caretaker for her parents and mentally challenged brother.  With these responsibilities and a newborn on the way, C2 needed to work from home.  She applied her love of writing and storytelling to a freelance career as a columnist with Malaysia’s leading English newspaper, The Star.  In her column, C2 ruminated on religion, family relationships, parenting, and other issues.

As a columnist for The Star, C2 balanced her family responsibilities while working from home and she believed other women could do it too.  However, one of the main deterrents was the widespread social stigma against women work from home and raise their children rather than having a more “prestigious” career in an office.

C2 wrote about her personal experiences being disparaged for this in “A Job Only Mothers Can Do.”   Mothers across Malaysia emailed C2 to share their own challenges and to seek advice on how to create more prospects for working from home.  The overwhelming response to the article motivated C2 to find a way to help other women improve their circumstances.

C2 hard at work in her home office
C2 hard at work in her home office

C2 hard at work in her home office

eHomemakers was born out of C2’s vision of using computer technology to empower homemakers to create their own online businesses and to connect with employers through the Internet.  The website is a portal of information to get users started working at home and able to create sustainable, profitable businesses.  The site also features discussion forums to exchange ideas on domestic issues and tips for single parents in areas such as childcare, law, nutrition, health, and financial planning.

Since eH was launched 13 years ago, it has registered over 16,000 users.  The site’s popularity is indication of its value for Malaysia’s citizens and the power of using ingenuity to prosper during difficult times.   Due to the persistence of people like C2, the perception of working from home continues to improve in Malaysia.  Check out eHomemaker’s site here.

Fellow: Maria Skouras

eHomemakers in Malaysia


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Agila agnihotra bipolar Chinese All Souls Day Chinese New Year Chong Sheau Ching Easter eco-baskets eco-friendly economic independence eH eHomemakers empowerment FGA handicrafts ICT justmarketing Kuala Lumpur localization Malaysia mcdonald's Pink Triangle Pink Triangle Foundation Portraits of Perseveranc Portraits of Perseverance Qing Ming rumah panjang Salaam Wanita Salaam Wanita eco-baskets SLE Thaipusam transgender visual culture volunteer weavers weaving women's empowerment


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